Good morning & happy Monday!
“Knowledge is knowing a tomato is a fruit, wisdom is not putting it in a fruit salad.”
– Miles Kington, British journalist / humorist, 1941-2008
Our world is full of knowledge, there are smarty pants all over the place 😉, but I fear there is far less wisdom.
In school we are taught knowledge: 2 + 2 = 4, World War 2 ended in 1945, water boils at 212 degrees. On and on we were taught knowledge.
Then we get out into the “real world” and that knowledge takes on a whole different perspective.
I worked at Dairy Queen in high school (a great job!) and I remember one time when I was around 16 years old some older co-workers (probably 18 or so) were talking about how a former employee had started down a bad drug path which included marijuana use.
Now, I grew up in a very conservative home and my understanding of any drug-related knowledge was exceptionally limited … like pretty much zero. Of course, that didn’t stop me from trying to contribute to the conversation. I said something along the lines of, “Oh, wow, that’s really too bad, hopefully she stays away from pot.”
Leading up to that statement I had no idea that marijuana and pot where the same thing. Well, I got a real-world education really quick! 😉 They brutally picked on me for the remainder of the night and for many future shifts with those same co-workers. I had no idea there were so many names for marijuana … but I found out. 😉
Knowledge told me that excessive pot use could be harmful … but wisdom (which I clearly lacked) would have told me to just to shut my mouth in that conversation.
I can give you countless other examples of when I have stuck my foot in my mouth, but we don’t have that much time. 😊
So, why do I tell this story, besides to embarrass myself?
Well, I think this really goes to the heart of knowledge vs. wisdom.
I know, as I imagine you do too, some very smart people who lack common sense. I also know some really successful people who would not particularly score exceedingly high on an IQ test.
I would far prefer to have wisdom over knowledge. Knowledge leads to grades; wisdom leads to life.
In investing, this is a fascinating topic.
A client and I might have a good, in-depth, academic conversation around the question: How would you feel if your portfolio goes down 25%?
In our minds we may believe that we can handle a 25% drop without major stress.
That’s before there’s a 25% drop.
When a drop of that magnitude happens, which has happened 7 times since 1980, it’s potentially a very different story.
Talking about it from a knowledge standpoint we might say, “I wouldn’t like a 25% drop, but I wouldn’t panic over it.” Logically we believe that.
Then it happens and it’s very likely the story changes.
A $1,000,000 portfolio turning into a $750,000 portfolio will never feel good. It will always be stressful.
History teaches us that those drops are not permanent and then we have the great benefit of hindsight.
It’s times like those, and the hindsight view we gain, that knowledge turns into wisdom. Hypothetical turns into actual. Understanding turns into experiences.
This summer I had a chance to visit Hawaii and one of the things we had the opportunity to do was visit Pearl Harbor. For me that is a historical event that I understand, but I never lived it. I would view that experience completely differently if I had lived through it. It was an emotional experience, but far less so for me than it would have been for someone who was alive during that time.
I took my kids to Ground Zero in New York City a few years ago … for them 9/11 is a historical event much like Pearl Harbor was for me. They have knowledge of the event, but I experienced that event. For me that experience was very emotional and very real, for them it was just another historical event.
It’s a world of difference apart.
So, in summary, personal experiences are far more powerful than academic knowledge. There’s knowing something and then there’s living something. Living an experience is miles apart from knowing about an experience.
Everyone has knowledge of love, but if you fall in love that experience is transformative.
I’ve been in this financial planning world for 28 years. I started at age 18. I was investment licensed at age 21 just in time for the terrorist attacks of September 11, 2001, that caused a recession and a major stock market pullback. I lived through and advised clients through the ‘Great Recession’ of 2008. The year 2020 brought about the quickest stock market drop (and a very short recession) of any of our lifetimes … we all experienced that! 2022, 2018, 2015 also brought negative returns, but without an official recession.
When these events occur, and it’s a ‘when’ not an ‘if’, they provide us opportunities to grow from knowledge to wisdom, from understanding to experience, from belief to conviction. And that makes us better and wiser investors!
As EO Wilson (American biologist 1929-2021) stated, “We are drowning in information but starved for wisdom.”
So, congratulations are in order … you are growing in wisdom as an investor. 😊
What a joy it is to learn and grow with you! Please reach out with any ways my team and I can support you.
Make it a great week ahead.


